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原木取火
JIAFAN L
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市面上层出不穷的新新品牌，赚足了消费的眼球，导致许多老品牌无人问津。
除了新口味，还得有新视觉形象，原本老旧的烤鱼店，用“纸包鱼”品牌设计重焕光彩！
原木取火纸包鱼是一个烤鱼品牌
，纸包鱼是烤鱼的一种细分品类，相于传统烤鱼的普遍大众，纸包鱼更有吸引力。
纸包鱼是新鲜且相对模糊的品类，而且品牌名“原木取火”会让消费者联想到烤肉店，所以将食材“鱼”作为品牌核心符号。
纸包鱼的打开方式是“拆”，口感鲜香麻辣、十分解馋，以“馋了饿了拆纸包鱼”作为广告语，强化产品特色。
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原木取火
349
6.3k
7
Published:
November 17th 2020
JIAFAN L
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JIAFAN L
Qingdao, China
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原木取火
349
6.3k
7
Published:
November 17th 2020
Tools
PS AI
Creative Fields
Illustration
Graphic Design
Branding
logo
VI
美食
餐饮
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